Creative IP — Sami Booth
A Brand Built From
A Brand Built From
Nothing But
Imagination.
Character · World · Product · Identity · Everything
Character · World · Product · Identity · Everything
Not for everyone.
Savage Wallflower creates interiors with a point of view.
Handmade in small runs from natural fibres. Designed for spaces that are expressive, not agreeable.
If it feels like too much, it probably isn't yours.
Everything here — the character, the backstory, the brand voice, the product designs, the copy, the visual identity, the website — was conceived, designed and built by one person. From a blank page.
From the moment she arrived — apricot-haired, loud-voiced, uncontainable — it was clear she did not belong. She felt too much. She loved animals more than hierarchy, colour more than approval.
She found her refuge in an abandoned Victorian Orangery — stone, glass and iron, half reclaimed by ivy and time. Among trailing vines and watchful animals, she stopped trying to behave.
Colour became defiance. Ornament became language. Beauty became a refusal.
A complete fictional protagonist — backstory, psychology, world, visual identity, and voice — built from scratch.
The Orangery, the estate, the crumbling house — a fully realised fictional universe underpinning every product decision.
Every cushion and duvet design conceived and art directed — from the Floraphilia botanical collection to Off With Her Head.
Logo, colour system, typography, tone of voice, tagline. A complete brand that holds together across every touchpoint.
Every word on the site — product descriptions, collection narratives, brand story, blog posts — in a single consistent voice.
Full Shopify site designed and built independently. No agency. No template. A bespoke brand environment.
All campaign imagery, room scenes and product visuals conceived and directed — bringing the fictional world into visual life.
Video ads, still content, and editorial assets produced for the Off With Her Head collection and beyond.
Each piece tells the story of a woman history tried to silence.
The Revolutionary — Off With Her Head Collection
Natural cotton linen. Non-toxic eco inks. Hand finished in London in small runs. The label inside every piece is hot pink. Because why wouldn't it be.
This is what it looks like when someone cares about every layer — not just the surface.